Understanding Online Reputation Management

How Do You Look Online?

Have you ever Googled your own name?  What about your company name?  Were you shocked about what you found?  We are all connected to the internet and to the world through our devices.  Even those who have tried to remain largely off the web grid can find themselves lambasted online.  Reputation management is essential to making sure that you aren’t seen in a negative light.

Understanding your online reputation

From job seeking, to public office, to simply selling items on Craigslist, people are going to search for your name.  When they do, you want to make sure that they are seeing the good things about you.  Here are a few tips to keep your online reputation in good light.

Fill Up the Web with the Good Stuff

The best way to ensure that your reputation isn’t sullied, is to fill the internet with positivity.  This all varies depending on your role in the community.  For some, it means buying the domain with their name.  For others it means making pictures of public service projects public on Facebook, Twitter, and LinkedIn.

Long before anyone accuses you of wrong-doing, have the web so filled with positivity about you, that the negative struggles to gain traction.

Everything is Forever

What you post will come back to haunt you.  No matter what capacity you work in, don’t get online and post anything that you wouldn’t want the world to know.  That customer that upset you and left a bad review?  Follow up professionally, bad mouthing only leads to problems.  Have a problem with elected officials?  Don’t resort to name-calling or threats, instead offer constructive criticism.  And remember, it’s never a good idea to get online while you’re under the influence; you will end up making everything worse.

Once it’s online, it will be online forever.  No matter if you try to delete it, threaten legal action, or cover it up.  It’s going to stay.  The good news is that if you’ve followed the first tip, anything negative ought to be pushed off the first page of Google.

Follow Up with Complaints

If you are running a business, you are going to get complaints.  You will never be able to make everybody happy.  There will be negative reviews, there will be negative shout outs, and there will be those who make it their personal mission to wreck your business.  To handle them, simply follow up.  If there are issues with your product or service, a quick, “We are aware of the problems and are working hard to correct them.” Is an easy way to set people’s minds at ease.

Be polite, be professional, and make sure that you don’t post anything you will regret (attacking a customer will lead to distrust and more lost customers).


iDoctor Strives for Integrity and Professionalism

Here at iDoctor our goal is to ensure that your devices, computers, and gaming systems work for you.  We are experts in our industry, and have specialized training to make sure that your repairs are done the right way.  In the end, we love working with the people of Billings.

This post is a little different than our usual repair and computer tips posts.  Hopefully you found some benefit from understanding your online reputation.  If you did, please share it with others so they can understand how their actions online can affect their life.  And don’t forget to come to either of our Billings locations for all of your tech repair needs!