Apple and Google now 100% Renewable Energy
Tech Giants Commit to Renewables
A few years ago tech companies made the commitment to reduce their impact on the electrical grid. Their goal was to keep providing cutting edge technology, without cutting into the planet. Recently, Google and Apple crossed over the 100% renewable energy line.
Now keep in mind this is for operations and data processing. The companies are still working on moving their contracted factories closer and closer to renewable and clean energy. In the meantime, big strides have been taken.
Google’s Commitment to Clean Energy
Back in 2010 Google made the commitment to move toward renewable. This was spurred with a contract with a wind energy company, and by 2015 the tech giant was running with 44% of its energy coming from renewables. By 2016 that was up to 57%, and they topped 100% last year.
Google’s Senior VP Urs Holzle said that “For every kilowatt-hour of electricity we consumed, we purchased a kilowatt-hour of renewable energy from a wind or solar farm that was built specifically for Google.”
Apple’s Commitment to Clean Energy
Apple didn’t want to lag far behind Google, and they followed similar steps. In 2010 this company relied on renewable energy for 16% of its power; that worked its way up to 96% in 2016, and bumped to that 100% mark the next year. To take it a step further, its data centers have been 100% renewable since 2014.
While Google is buying their renewable energy from wind and solar farms, Apple creates its own. On top of all their buildings are vast arrays of solar panels. And it’s not just in the US either, all the retail stores, offices, data centers, and co-located facilities throughout 43 countries are completely powered by renewable energy.
What Does that Mean for You?
So they’re saving a ton of money on their energy costs, and that means less cost you, the consumer, right? Probably not. Even though it’s a big step forward to reduce their impact, there are two reasons prices won’t come down.
First, the cash outlay to install panels and wind farms is huge. It generally takes upward of 15 to 20 years (or longer) to make that money back.
Second, prices rarely come down. Even though they don’t have an electric bill, they will keep those extra profits (possibly some will be invested into research and development of new products).
For you, the consumer, it’s great that these companies that use a lot of energy are making the decision to pollute less. As the population grows, energy demands increase. To keep up, these two companies are at the forefront of being “clean”. They have the size and power to do so, and you get to know that you’re supporting a company that’s doing the right thing because it’s the right thing to do.